Product Description:  
Treat your dog to the pure, meaty goodness of Addiction Meaty Bites Chicken Recipe. Made in New Zealand with real, cage-free chicken as the #1 ingredient, these soft, protein-rich treats are crafted for dogs of all breeds and life stages. Hypoallergenic and free from grains, gluten, and soy, Meaty Bites are perfect for pups with sensitivities. Gently air-dried to lock in natural flavor and nutrients, each bite is moist, tender, and irresistibly delicious—ideal for training, rewarding, or everyday treating. With no artificial colors, flavors, or preservatives, you can feel confident giving your dog a wholesome, natural treat.

Key Benefits:
- Real New Zealand Chicken: Cage-free chicken is the #1 ingredient for premium protein and taste.
- Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—perfect for sensitive dogs.
- Gently Air-Dried: Retains natural nutrients and flavor for a healthier treat.
- Clean & Natural: No artificial colors, flavors, or preservatives for peace of mind.
- Soft & Meaty Texture: Moist, easy-to-break treats ideal for training and rewarding.
- Single Protein Source: Simple, transparent recipe for easier digestion and fewer allergens.
- Responsibly Sourced: Crafted in New Zealand with premium, ethically raised ingredients.

Suitable for dogs of all breeds and lifestages.

Product Description:
Indulge your dog with Addiction Meaty Bites Beef Recipe—premium, hypoallergenic treats crafted with real grass-fed New Zealand beef as the #1 ingredient. Soft, moist, and irresistibly flavorful, these grain-free bites are perfect for training, rewarding, or simply showing your love. Made in small batches with limited, natural ingredients and no artificial additives, they offer a wholesome, guilt-free treat experience for dogs of all breeds and life stages.

Key Benefits:  
- Real New Zealand Beef: Made with premium, grass-fed beef as the first ingredient for superior taste and protein.  
- Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—ideal for dogs with sensitivities or allergies.  
- Soft & Meaty Texture: Moist, tender bites perfect for training, rewarding, or picky eaters.  
- Limited Ingredients: Simple, natural recipe with no artificial colors, flavors, or preservatives.  
- Nutrient-Rich: Fortified with essential amino acids, vitamins, and minerals to support overall health.  
- Skin & Coat Support: Enriched with coconut oil and natural extracts for healthy skin and a shiny coat.  
- Made in New Zealand: Crafted under strict quality standards with responsibly sourced ingredients.

Suitable for dogs of all breeds and lifestages.

Product Description:

Experience the taste of New Zealand with Country Chicken & Apricot Dinner—a recipe that combines cage-free chicken with the natural sweetness of sun-ripened apricots. This air-dried, "meat-muesli" meal features premium chicken raised in New Zealand's pristine environment, free from growth hormones, paired with a vibrant blend of superfoods: carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, basil, rosemary, thyme, peppermint, and spinach. Complete and balanced for adult dogs, this versatile recipe can also be used as a nutritious topper for all lifestages. 

Key Benefits:

- Meat-Muesli Texture: Air-dried chicken and superfoods create a soft, palatable meal that excites even picky eaters
- Premium New Zealand Chicken: Cage-free, hormone-free, and naturally nutritious
- Superfood Blend: Includes apricots, berries, and leafy greens for antioxidants, fiber, and natural vitality
- Gentle Air-Dried Process: Low-temperature drying preserves nutrients and flavor while ensuring food safety
- Supports Skin, Coat & Digestion: Coconut oil and prebiotics from flaxseed promote healthy skin, a shiny coat, and digestive wellness
- Natural Ingredients: No artificial colors, flavors, or preservatives
- Flexible Feeding Options: Complete nutrition for adult dogs, perfect as a topper for puppies and seniors
- Versatile Serving: Serve dry as a complete meal, rehydrate for a softer texture, or use as a nutritious topper

Support your dog's health with Addiction Zen Vegetarian Dry Dog Food, a complete and balanced plant-based recipe developed with a veterinarian and clinical nutritionist. Made with premium vegetarian ingredients, this carefully formulated recipe is ideal for adult dogs with food sensitivities, meat allergies or owners looking for a meat-free alternative.

Crafted with wholesome ingredients including oats, rice and peas, Zen Vegetarian is enriched with coconut oil, flaxseed, taurine, vitamins and minerals to help support healthy digestion, healthy skin, a shiny coat and overall wellbeing.

Made without animal proteins, artificial colours, flavours or preservatives, this nutritious recipe delivers balanced everyday nutrition while supporting a more sustainable lifestyle.

Key Benefits

• 100% plant-based vegetarian recipe
• Complete and balanced nutrition for adult dogs
• Ideal for dogs with meat allergies and food sensitivities
• Gentle, easily digestible ingredients support digestive health
• Coconut oil and flaxseed help maintain healthy skin and a shiny coat
• Added taurine supports heart and eye health
• Made with premium non-GMO ingredients
• No artificial colours, flavours or preservatives
• Developed with a veterinarian and clinical nutritionist

Give your dog premium nutrition with Addiction Salmon Bleu Grain-Free Dry Dog Food. Made with New Zealand King Salmon as the #1 ingredient, this protein-rich recipe provides complete and balanced nutrition for dogs of all breeds and life stages.

Naturally rich in Omega-3 and Omega-6 fatty acids, Salmon Bleu helps support healthy skin, a shiny coat, brain function, joint mobility and healthy digestion. Made with sustainably sourced salmon, antioxidant-rich berries, herbs and natural fish oils, this grain-free recipe delivers wholesome nutrition without artificial colours, flavours or preservatives.

Key Benefits

• New Zealand King Salmon as the #1 ingredient
• Grain-free recipe with highly digestible protein
• Rich in Omega-3 & Omega-6 for healthy skin and a shiny coat
• Supports healthy joints with natural fish oils and glucosamine
• Prebiotics and fibre promote healthy digestion
• Antioxidant-rich berries and herbs support immune health
• Complete and balanced nutrition for all life stages
• Made without artificial colours, flavours or preservatives

Give your dog the nutrition nature intended with Addiction Viva La Venison Grain-Free Dry Dog Food. Proudly made in New Zealand, this premium recipe features free-range venison as the first ingredient, providing a highly digestible novel protein source that's ideal for dogs with food sensitivities or allergies to common proteins.

Formulated as a limited ingredient diet with a single animal protein, this grain-free recipe combines premium venison with antioxidant-rich fruits and vegetables, prebiotics and omega fatty acids to help support healthy digestion, skin, coat and immune health.

Free from grains, gluten, wheat, corn, soy, potato, chicken and dairy, Viva La Venison delivers complete and balanced nutrition for dogs of all life stages (excluding large breed puppies), without artificial colours, flavours or preservatives.

Key Benefits

• Free-range New Zealand venison as the first ingredient
• Novel protein recipe for dogs with food sensitivities
• Limited ingredient, single-protein formula
• Grain-free recipe with no wheat, corn, soy or potato
• Omega-3 fatty acids and coconut oil support healthy skin and a shiny coat
• Natural prebiotics help support healthy digestion
• Antioxidant-rich fruits and vegetables help support immune health
• Complete and balanced nutrition for all life stages (excluding large breed puppies)
• No artificial colours, flavours or preservatives
• Proudly made in New Zealand

Product Description: 
Embark on a nourishing journey with Addiction Wild Islands Pacific Catch Dry Dog Food, inspired by the primal diet of wild canines. Crafted in New Zealand, this premium, grain-free recipe combines New Zealand King Salmon, Mackerel, Hoki, and eggs to deliver the essence of the Pacific straight to your dog’s bowl. Enhanced with our unique Immune Boost Blend — Green-lipped Mussel, Manuka Honey, and Kiwifruit — Pacific Catch naturally supports your dog’s skin, coat, and immune health. With nutrient-rich superfoods and no artificial additives, it’s a complete, balanced diet that brings together the best of New Zealand for your dog’s vitality and wellbeing.

Key Benefits:  
- Ultra-High Protein: 40% protein content from premium fish and eggs for lean muscle and energy
- Grain-Free Formula: No potato, corn, soy, or wheat — ideal for sensitive dogs
- Omega-Rich Blend: Abundant omega-3 & 6 from fish and flaxseed for healthy skin and a shiny coat
- Joint Support: Green-lipped Mussel provides natural glucosamine and chondroitin
- Skin, Coat & Immune Health: Our Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit works together to nourish skin, enhance coat quality, and strengthen immune defenses
- Digestive Health: Highly digestible ingredients with added prebiotics and fiber
- Clean & Natural: No artificial colors, flavors, or preservatives; made with locally sourced ingredients

This Complete & Balanced formula is suitable for all breeds and life stages.

Product Description:
Wild Kangaroo & Apples is formulated for dogs of all life stages—including puppies, adults, and seniors—who have skin or digestive sensitivities. This limited ingredient diet features wild Australian kangaroo as a novel, premium protein source, making it an excellent choice for dogs with food allergies. The recipe is enriched with apples for natural fiber and antioxidants, and includes coconut oil to promote gentle digestion. Hypoallergenic and thoughtfully balanced, it is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description:

Bring home the classic Steakhouse experience with Steakhouse Beef & Zucchini Entrée—a recipe crafted for dogs who crave the rich taste of New Zealand’s grass-fed beef. Sustainably raised on open pastures, our beef is naturally wholesome and free from growth hormones. Each air-dried, “meat-muesli” meal features hearty beef chunks paired with zucchini, carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, basil, rosemary, thyme, peppermint, and spinach. This grain-free recipe is a fan- favorite, offering a delicious and nutritious choice for adult dogs. Serve it dry, rehydrate for a softer meal, or use as a topper—Steakhouse Beef & Zucchini Entrée delivers versatility and satisfaction in every bowl.

Key Benefits:

- Meat-Muesli Texture: Air-dried beef and superfoods create a soft, palatable meal that excites even picky eaters.
- Grass-Fed New Zealand Beef: Sustainably sourced, free from growth hormones, and naturally rich in nutrition. A top choice for dogs who enjoy traditional flavours.
- Superfood Blend: Includes zucchini, carrots, flaxseed, papayas, berries, mangoes, apples, and leafy greens for antioxidants, fiber, and vitality.
- Allergy-Friendly Formula: Free from gluten and soy—suitable for sensitive dogs.
- Gentle Air-Dried Process: Low-temperature drying preserves nutrients and flavor while ensuring food safety.
- Supports Skin, Coat & Digestion: Coconut oil and prebiotics from flaxseed promote healthy skin, a shiny coat, and digestive wellness.
- Versatile Feeding: Serve as a complete meal, rehydrate for a softer texture, or use as a topper for added nutrition and taste.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:
- Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
- Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
- Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
- Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
- Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
- Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description:  
Inspired by the natural, protein-rich diets of wild canines, Wild Islands Island Birds delivers an ultra-premium, whole prey recipe crafted in New Zealand. Featuring free-range Duck, Turkey, Chicken, and nutrient-dense organ meats, this grain-free formula is enriched with whole eggs for superior digestibility and nutrition. Superfoods like Green-lipped Mussel, Manuka Honey, and Kiwifruit provide powerful antioxidants and support joint, immune, and digestive health. With no grains, fillers, or artificial additives, Island Birds offers a clean, high-meat diet that supports your dog’s vitality at every stage of life.

Key Benefits: 
- Ultra High Protein: 40% protein from premium, free-range poultry and eggs for lean muscle support  
- Novel Proteins: Unique New Zealand Duck and Turkey reduce risk of food intolerances  
- Superfood Boost: Green-lipped Mussel, Manuka Honey, and Kiwifruit for joint, immune, and digestive health  
- Grain & Filler Free: No potato, corn, soy, wheat, or artificial additives for a cleaner diet  
- Omega Rich: Flaxseed and eggs provide essential fatty acids for healthy skin and coat  
- Ancestral Diet: Mimics natural canine nutrition for optimal wellbeing

This complete & balanced formula is suitable for all breeds and life stages.

Product Description:  
Addiction Meaty Bites Venison Recipe treats are crafted with premium free-range New Zealand venison as the #1 ingredient, offering a hypoallergenic, grain-free reward for your dog. These soft, meaty bites are perfect for training or everyday indulgence, featuring a limited-ingredient, novel protein formula ideal for sensitive dogs. Made with natural ingredients and enriched with coconut oil, each treat supports healthy skin and a shiny coat, while being free from artificial additives. Sourced and made in New Zealand, these treats deliver superior quality and irresistible taste for dogs of all ages.

Key Benefits:  
- Real Venison First: Free-range New Zealand venison is the #1 ingredient  
- Hypoallergenic Formula: Ideal for dogs with food sensitivities or allergies  
- Grain & Gluten Free: Supports healthy digestion and sensitive stomachs  
- Soft & Meaty Texture: Perfect for training, rewarding, or everyday occasions
- Natural Ingredients: No artificial colors, flavors, or preservatives  
- Skin & Coat Health: Enriched with coconut oil and omega fatty acids  
- Limited Ingredients: Single animal protein, minimal risk of allergens

Suitable for dogs of all breeds and lifestages

Product Description:

New Zealand is home to the highest-quality and sustainably-sourced venison, making it the perfect foundation for our Homestyle Venison & Cranberry Air-Dried Dog Food. This recipe combines premium, free-range venison with a vibrant medley of superfoods—carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, and leafy greens—to deliver a meal that is both nourishing and delicious. The air-dried process gently preserves nutrients and flavor, resulting in a soft, “meat-muesli” texture that dogs love. This recipe is complete and balanced for adult dogs, but can also be used as a topper for all lifestages. Ideal for sensitive dogs, this formula is free from common allergens and offers flexible serving options to suit every preference.

Key Benefits:

- Premium New Zealand Venison: Ethically sourced, lean protein for optimal nutrition and taste.
- Superfood Blend: Enriched with fruits, vegetables, and flaxseed for antioxidants, fiber, and natural vitality.
- Gentle Air-Dried Process: Low-temperature drying locks in nutrients and creates a soft, palatable texture.
- Allergy-Friendly Formula: Free from chicken, beef, lamb, wheat, corn, soy, and gluten—ideal for sensitive dogs.
- Wholesome Grains & Prebiotics: Wholesome grains and prebiotics from flaxseed help promote digestive health.
- Versatile Feeding: Serve as a complete meal for adults, rehydrate for a softer texture, or use as a topper for all lifestages.
- Supports Skin & Digestion: Coconut oil and prebiotics promote healthy skin, coat, and digestive wellness.

Product Description:

Your dog will find it hard to resist the exquisite taste of Wild Kangaroo, a novel protein also prized as a lean, high-quality game meat. Outback Kangaroo Feast stands out with its distinctive ‘meat-muesli’ texture—a hearty blend of wild Australian kangaroo and vibrant superfoods. This innovative format delivers a satisfying, nutrient-dense meal that appeals to even the pickiest eaters. Its versatility allows you to serve it dry, rehydrate with warm water for a softer meal, or use it as a topper to enhance your dog’s regular food. This recipe is complete and balanced for adult dogs, but works as a topper for all life stages. Perfect for dogs with food sensitivities, this recipe is both delicious and gentle on digestion.

Key Benefits:

- Unique Meat-Muesli Texture: A blend of real kangaroo and superfoods creates a hearty, appealing meal with a satisfying chew.
- Versatile Feeding Options: Serve dry, rehydrate for a softer texture, or use as a nutritious topper—ideal for all preferences and life stages.
- Novel Protein Source: Wild kangaroo is a lean, premium protein, perfect for dogs with allergies to common meats.
- Nutrient-Dense Superfoods: Apples, carrots, flaxseed, and berries provide antioxidants, fiber, and natural flavor for overall vitality.
- Supports Digestive Health: Coconut oil and prebiotics from flaxseed promote gentle digestion and gut wellness.
- Air-Dried for Nutrition: Low-temperature air-drying locks in nutrients and flavor while ensuring food safety.

Product Description:
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits:

- Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
- Joint Support: Glucosamine & chondroitin promote healthy mobility
- Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
- Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
- Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
- Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
- Large Kibble: Designed to encourage chewing, slow feeding, and support dental health
- Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.