Product Description:  
Treat your dog to the pure, meaty goodness of Addiction Meaty Bites Chicken Recipe. Made in New Zealand with real, cage-free chicken as the #1 ingredient, these soft, protein-rich treats are crafted for dogs of all breeds and life stages. Hypoallergenic and free from grains, gluten, and soy, Meaty Bites are perfect for pups with sensitivities. Gently air-dried to lock in natural flavor and nutrients, each bite is moist, tender, and irresistibly delicious—ideal for training, rewarding, or everyday treating. With no artificial colors, flavors, or preservatives, you can feel confident giving your dog a wholesome, natural treat.

Key Benefits:
- Real New Zealand Chicken: Cage-free chicken is the #1 ingredient for premium protein and taste.
- Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—perfect for sensitive dogs.
- Gently Air-Dried: Retains natural nutrients and flavor for a healthier treat.
- Clean & Natural: No artificial colors, flavors, or preservatives for peace of mind.
- Soft & Meaty Texture: Moist, easy-to-break treats ideal for training and rewarding.
- Single Protein Source: Simple, transparent recipe for easier digestion and fewer allergens.
- Responsibly Sourced: Crafted in New Zealand with premium, ethically raised ingredients.

Suitable for dogs of all breeds and lifestages.

Product Description:
Indulge your dog with Addiction Meaty Bites Beef Recipe—premium, hypoallergenic treats crafted with real grass-fed New Zealand beef as the #1 ingredient. Soft, moist, and irresistibly flavorful, these grain-free bites are perfect for training, rewarding, or simply showing your love. Made in small batches with limited, natural ingredients and no artificial additives, they offer a wholesome, guilt-free treat experience for dogs of all breeds and life stages.

Key Benefits:  
- Real New Zealand Beef: Made with premium, grass-fed beef as the first ingredient for superior taste and protein.  
- Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—ideal for dogs with sensitivities or allergies.  
- Soft & Meaty Texture: Moist, tender bites perfect for training, rewarding, or picky eaters.  
- Limited Ingredients: Simple, natural recipe with no artificial colors, flavors, or preservatives.  
- Nutrient-Rich: Fortified with essential amino acids, vitamins, and minerals to support overall health.  
- Skin & Coat Support: Enriched with coconut oil and natural extracts for healthy skin and a shiny coat.  
- Made in New Zealand: Crafted under strict quality standards with responsibly sourced ingredients.

Suitable for dogs of all breeds and lifestages.

Support your dog's health with Addiction Zen Vegetarian Dry Dog Food, a complete and balanced plant-based recipe developed with a veterinarian and clinical nutritionist. Made with premium vegetarian ingredients, this carefully formulated recipe is ideal for adult dogs with food sensitivities, meat allergies or owners looking for a meat-free alternative.

Crafted with wholesome ingredients including oats, rice and peas, Zen Vegetarian is enriched with coconut oil, flaxseed, taurine, vitamins and minerals to help support healthy digestion, healthy skin, a shiny coat and overall wellbeing.

Made without animal proteins, artificial colours, flavours or preservatives, this nutritious recipe delivers balanced everyday nutrition while supporting a more sustainable lifestyle.

Key Benefits

• 100% plant-based vegetarian recipe
• Complete and balanced nutrition for adult dogs
• Ideal for dogs with meat allergies and food sensitivities
• Gentle, easily digestible ingredients support digestive health
• Coconut oil and flaxseed help maintain healthy skin and a shiny coat
• Added taurine supports heart and eye health
• Made with premium non-GMO ingredients
• No artificial colours, flavours or preservatives
• Developed with a veterinarian and clinical nutritionist

Product Description:

Experience the taste of New Zealand with Country Chicken & Apricot Dinner—a recipe that combines cage-free chicken with the natural sweetness of sun-ripened apricots. This air-dried, "meat-muesli" meal features premium chicken raised in New Zealand's pristine environment, free from growth hormones, paired with a vibrant blend of superfoods: carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, basil, rosemary, thyme, peppermint, and spinach. Complete and balanced for adult dogs, this versatile recipe can also be used as a nutritious topper for all lifestages. 

Key Benefits:

- Meat-Muesli Texture: Air-dried chicken and superfoods create a soft, palatable meal that excites even picky eaters
- Premium New Zealand Chicken: Cage-free, hormone-free, and naturally nutritious
- Superfood Blend: Includes apricots, berries, and leafy greens for antioxidants, fiber, and natural vitality
- Gentle Air-Dried Process: Low-temperature drying preserves nutrients and flavor while ensuring food safety
- Supports Skin, Coat & Digestion: Coconut oil and prebiotics from flaxseed promote healthy skin, a shiny coat, and digestive wellness
- Natural Ingredients: No artificial colors, flavors, or preservatives
- Flexible Feeding Options: Complete nutrition for adult dogs, perfect as a topper for puppies and seniors
- Versatile Serving: Serve dry as a complete meal, rehydrate for a softer texture, or use as a nutritious topper

Give your dog the nutrition nature intended with Addiction Viva La Venison Grain-Free Dry Dog Food. Proudly made in New Zealand, this premium recipe features free-range venison as the first ingredient, providing a highly digestible novel protein source that's ideal for dogs with food sensitivities or allergies to common proteins.

Formulated as a limited ingredient diet with a single animal protein, this grain-free recipe combines premium venison with antioxidant-rich fruits and vegetables, prebiotics and omega fatty acids to help support healthy digestion, skin, coat and immune health.

Free from grains, gluten, wheat, corn, soy, potato, chicken and dairy, Viva La Venison delivers complete and balanced nutrition for dogs of all life stages (excluding large breed puppies), without artificial colours, flavours or preservatives.

Key Benefits

• Free-range New Zealand venison as the first ingredient
• Novel protein recipe for dogs with food sensitivities
• Limited ingredient, single-protein formula
• Grain-free recipe with no wheat, corn, soy or potato
• Omega-3 fatty acids and coconut oil support healthy skin and a shiny coat
• Natural prebiotics help support healthy digestion
• Antioxidant-rich fruits and vegetables help support immune health
• Complete and balanced nutrition for all life stages (excluding large breed puppies)
• No artificial colours, flavours or preservatives
• Proudly made in New Zealand

Give your dog premium nutrition with Addiction Salmon Bleu Grain-Free Dry Dog Food. Made with New Zealand King Salmon as the #1 ingredient, this protein-rich recipe provides complete and balanced nutrition for dogs of all breeds and life stages.

Naturally rich in Omega-3 and Omega-6 fatty acids, Salmon Bleu helps support healthy skin, a shiny coat, brain function, joint mobility and healthy digestion. Made with sustainably sourced salmon, antioxidant-rich berries, herbs and natural fish oils, this grain-free recipe delivers wholesome nutrition without artificial colours, flavours or preservatives.

Key Benefits

• New Zealand King Salmon as the #1 ingredient
• Grain-free recipe with highly digestible protein
• Rich in Omega-3 & Omega-6 for healthy skin and a shiny coat
• Supports healthy joints with natural fish oils and glucosamine
• Prebiotics and fibre promote healthy digestion
• Antioxidant-rich berries and herbs support immune health
• Complete and balanced nutrition for all life stages
• Made without artificial colours, flavours or preservatives

Give your cat the nutrition nature intended with Addiction Viva La Venison Grain-Free Dry Cat Food. Made in New Zealand, this premium recipe features free-range venison as the #1 ingredient, providing a highly digestible novel protein source that's ideal for cats with food sensitivities or dietary intolerances.

Crafted with antioxidant-rich fruits and vegetables, probiotics, omega fatty acids and essential vitamins and minerals, Viva La Venison helps support healthy digestion, strong immunity, healthy skin, a shiny coat and overall wellbeing.

Free from grains, fillers and artificial colours, flavours and preservatives, this complete and balanced recipe delivers delicious nutrition for kittens, adult cats and senior cats.

Key Benefits

• Free-range New Zealand venison as the #1 ingredient
• Novel protein recipe for cats with food sensitivities
• Grain-free formula to support healthy digestion
• Omega fatty acids for healthy skin and a shiny coat
• Antioxidant-rich fruits and vegetables to support immune health
• Added prebiotics to promote digestive health
• Complete and balanced nutrition with taurine, vitamins and minerals
• Suitable for kittens, adult cats and senior cats

Product Description:

Product Description: 
Embark on a nourishing journey with Addiction Wild Islands Pacific Catch Dry Dog Food, inspired by the primal diet of wild canines. Crafted in New Zealand, this premium, grain-free recipe combines New Zealand King Salmon, Mackerel, Hoki, and eggs to deliver the essence of the Pacific straight to your dog’s bowl. Enhanced with our unique Immune Boost Blend — Green-lipped Mussel, Manuka Honey, and Kiwifruit — Pacific Catch naturally supports your dog’s skin, coat, and immune health. With nutrient-rich superfoods and no artificial additives, it’s a complete, balanced diet that brings together the best of New Zealand for your dog’s vitality and wellbeing.

Key Benefits:  
- Ultra-High Protein: 40% protein content from premium fish and eggs for lean muscle and energy
- Grain-Free Formula: No potato, corn, soy, or wheat — ideal for sensitive dogs
- Omega-Rich Blend: Abundant omega-3 & 6 from fish and flaxseed for healthy skin and a shiny coat
- Joint Support: Green-lipped Mussel provides natural glucosamine and chondroitin
- Skin, Coat & Immune Health: Our Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit works together to nourish skin, enhance coat quality, and strengthen immune defenses
- Digestive Health: Highly digestible ingredients with added prebiotics and fiber
- Clean & Natural: No artificial colors, flavors, or preservatives; made with locally sourced ingredients

This Complete & Balanced formula is suitable for all breeds and life stages.

Product Description:  
Embark on a flavourful journey with Wild Islands Pacific Catch Dry Cat Food, inspired by the natural diet of wild felines. Crafted in New Zealand, this premium, grain-free recipe features a unique blend of wild-caught King Salmon, Mackerel, Hoki, and Ocean Fish Meal as the first four ingredients, delivering unmatched protein diversity and freshness. Enriched with nutrient-dense Green-lipped Mussel, Manuka Honey, and Kiwifruit, this formula supports your cat’s vitality, skin, coat, and immune health. Give your cat a taste of the Pacific and the nourishment they crave.

Key Benefits:
- Unique Protein Blend: First four ingredients are New Zealand Salmon, Mackerel, Hoki, and Ocean Fish Meal for optimal amino acid diversity.  
- Sustainably Sourced: Wild-caught fish from pristine New Zealand waters ensure purity and traceability.  
- Ultra-High Protein: 45% protein content supports lean muscle, energy, and overall vitality. 
- Grain-Free Formula: No potato, corn, soy, or wheat—ideal for cats with sensitivities.  
- Skin & Coat Health: Rich in Omega-3 & Omega-6 from fish and flaxseed for a shiny coat and healthy skin.  
- Immune Support: Green-lipped Mussel, Manuka Honey, and Kiwifruit provide natural antioxidants and support joint, digestive, and immune health.  
- Clean & Natural: No artificial preservatives, colors, or flavors; made in New Zealand to the highest standards.

This complete and balanced formula is suitable for all breeds and life stages, including kittens and adult cats.

Product Description:
Wild Kangaroo & Apples is formulated for dogs of all life stages—including puppies, adults, and seniors—who have skin or digestive sensitivities. This limited ingredient diet features wild Australian kangaroo as a novel, premium protein source, making it an excellent choice for dogs with food allergies. The recipe is enriched with apples for natural fiber and antioxidants, and includes coconut oil to promote gentle digestion. Hypoallergenic and thoughtfully balanced, it is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description:
Experience the wild nutrition of New Zealand with Wild Islands Highland Meats Recipe Dry Cat Food. Crafted to mirror the ancestral diet of wild cats, this protein-rich, grain-free formula features premium grass-fed lamb and beef, nutrient-dense organ meats, and superfoods like green-lipped mussel, Manuka honey, and kiwifruit. Every bite delivers the pure, untamed essence of New Zealand’s hills and valleys, supporting your cat’s vitality, health, and instinctual cravings.

Key Benefits:  
- Ultra-High Meat Content: 42% protein from grass-fed lamb, beef, and organ meats for lean muscle and energy  
- Ancestral Nutrition: Mimics a wild prey diet with high organ inclusion for superior palatability and bioavailable nutrients  
- Grain-Free Formula: No grains, potatoes, corn, or soy—ideal for sensitive cats and low in carbohydrates  
- Superfood Boost: Green-lipped mussel, Manuka honey, and kiwifruit support joint, immune, and digestive health  
- Omega-Rich: Naturally occurring omega fatty acids from flaxseed and organ meats for healthy skin and a shiny coat  
- Ethical Sourcing: Made exclusively in New Zealand with free-range, pasture-raised meats for quality and sustainability  
- Clean & Natural: No artificial preservatives, flavors, or colors; minimal processing preserves nutrients and taste  

This complete and balanced formula is suitable for all breeds and life stages, including kittens and adult cats.

Product Description:  
Inspired by the natural diet of wild cats, Addiction Wild Islands Island Birds Cat Food delivers an ultra-high protein, grain-free recipe made with premium New Zealand cage-free chicken, duck, turkey, and nutrient-rich chicken liver. Enhanced with organ meats, antioxidant-rich green-lipped mussel, manuka honey, and kiwifruit, this recipe provides a nutrient-dense, whole-prey diet that supports your cat’s vitality and well-being. Gently processed to preserve freshness and nutrients, Island Birds offers a superior, natural diet for your feline companion.

Key Benefits:  
- Ultra-High Protein: 45% protein from premium New Zealand cage-free meats for lean muscle and energy  
- Whole-Prey Nutrition: Includes organ meats, green-lipped mussel, and superfoods for complete nourishment  
- Grain & Legume Free: No grains, fillers, or legumes—ideal for sensitive cats  
- Omega-Rich Formula: Flaxseed and fish meal support healthy skin and a shiny coat  
- Immune Support: Manuka honey and kiwifruit provide antioxidants and natural immune boosters  
- Joint Health: Green-lipped mussel offers natural anti-inflammatory and joint support  
- Ethical Sourcing: Made exclusively in New Zealand with strict quality and animal welfare standards  

This complete and balanced formula is suitable for all breeds and life stages, including kittens and adult cats.

Product Description:  
Unleash your cat’s wild side with Wild Islands Forest Meat Recipe Dry Cat Food. Inspired by the primal diet of wild felines, this premium formula features free-range New Zealand venison, nutrient-rich organ meats, and superfoods to deliver a protein-packed, grain-free meal that satisfies your cat’s natural cravings. Crafted for palatability and nutrition, it supports lean muscle, healthy digestion, and overall vitality—bringing the untamed essence of nature to your cat’s bowl.

Key Benefits:  
- Ultra-High Protein: 42% protein content from novel meats supports lean muscle and energy.  
- Novel Proteins: Venison and chicken meal minimize food sensitivities and support healthy development.  
- Grain-Free Formula: Free from grains, potato, corn, soy, and wheat—ideal for sensitive cats. 
- Superfood Boost: Green-lipped mussel, Manuka honey, and kiwifruit provide antioxidants and support joint, immune, and digestive health.  
- Omega-Rich: Flaxseed and animal fats promote a healthy skin and shiny coat.  
- Meat-First Recipe: Venison, venison heart, and venison tripe as the first three ingredients for true carnivore appeal.  
- No Artificial Additives: Free from artificial colors, flavors, and preservatives for pure nutrition.

This complete and balanced formula is suitable for cats of all breeds and life stages.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:
- Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
- Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
- Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
- Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
- Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
- Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.