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Big On Meat, Easy on Allergies
At Addiction Pet Foods, we believe that pets deserve food that’s as natural and nourishing as possible. That’s why our recipes are packed with high-quality New Zealand meats, ensuring your pet gets the protein they need for a healthy, active life. Plus, with our allergy-friendly formulas, we make mealtime easier on sensitive pets by avoiding common allergens. No fillers, no artificial preservatives—just pure, delicious nutrition that pets love.
Why Choose Meat-First Formulas?
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One Premium Protein Source
Each recipe uses high-quality protein, making it easier for sensitive pets to digest and absorb nutrients.
Supports Muscle & Overall Health
Protein is essential for building strong muscles, healthy tissues, and sustained energy.
Gentle Preparation Methods
We cook our food at lower temperatures to preserve natural goodness and keep nutrients intact.
Rich, Hearty Flavor Pets Can’t Resist
Your pets will love the delicious, natural taste, and you’ll love knowing it’s healthy for them!
Easy On Allergies
For Pets With Sensitive Skin or Stomach
If your pet has a sensitive stomach or skin, our Sensitive Care range is the perfect solution. These recipes are designed with fewer ingredients to help minimize allergens and digestive issues, so your pet feels their best. With our Sensitive Care formulas, you can trust that your pet is getting the best care with every meal.
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Supports Immune System Health
Our formulas contribute to a healthy immune response, helping them stay strong and resilient against allergens and sensitivities.
No Chicken, Beef, Wheat, Soy, or Corn
Our recipes are free from these ingredients which are known to cause allergies in many pets.
Supports Digestive Health
Our nutrient-rich, easily digestible ingredients, promote better nutrient absorption and digestive health.
Coconut Oil for Skin and Coat Health
Coconut oil helps keep your pet’s skin and coat healthy.
Unlock the Power of Novel Proteins
Gentle On Allergies, Rich In Nutrition
Pets with allergies often react to common proteins like chicken or beef. Novel proteins like kangaroo and venison are less likely to trigger allergies and provide unique health benefits. Kangaroo is lean and rich in amino acids and venison supports immunity with omega-3s. These proteins offer a safe, nutritious alternative for pets with sensitivities, promoting better digestion and overall health.
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Meet Our Novel Proteins
Every Great Meal Starts With Exceptional Protein
Kangaroo and venison are sustainably sourced proteins that are less likely to cause allergies. Kangaroo is lean and nutrient-rich from wild populations, while venison comes from free-range herds in New Zealand’s forests. These ethical, low-impact proteins provide high-quality nutrition with minimal environmental impact.
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Kangaroo
A novel, ultra-lean red meat that’s naturally low in fat and high in iron. Ethically wild-harvested for clean, hypoallergenic nutrition that’s gentle on digestion.
Venison
Free-range protein sourced from New Zealand’s pristine forests, venison is a lean, nutrient-dense protein that’s rich in iron and full of natural flavor for higher palatability.
Choosing The Right Protein
Learn more about how novel proteins like kangaroo and venison compare to common proteins such as chicken and beef for a balanced, nutritious diet.
Benefits
Novel Proteins (Kangaroo, Venison)
Common Proteins (Chicken, Beef)
Why It Matters
Allergy-Friendly
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Less likely to trigger allergic reactions
Reduces Inflammation Risks
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Aids in managing inflammation for optimal joint, skin, and digestive function.
Leaner & Nutrient-Rich
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Low in fat, packed with protein
Gentle for Sensitive Skin
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Ideal for pets prone to allergies or sensitivities
Why Single-Protein Diets Matter
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Less is More for Sensitive Pets
Simplifying your pet’s diet to one protein source, such as venison or kangaroo, reduces the likelihood of triggering allergies or digestive issues. The fewer ingredients to process, the less strain on your pet’s digestive system, leading to fewer allergic reactions and better overall health.
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Simple and Easy to Digest
Single-protein formulas are easier for pets to process, especially those with sensitive stomachs. By removing the complexity of multiple proteins, the body can more efficiently break down and absorb nutrients, preventing digestive upset and promoting gut health.
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Promotes Better Absorption of Nutrients
With fewer ingredients in a single-protein diet, your pet's digestive system can focus on fully absorbing essential nutrients. This leads to more efficient digestion, better energy levels, and improved coat, skin, and overall wellness, helping your pet thrive.
Nutrition You Can Trust. Nutrition Pets Love.
NutriFlavor™ Proven Taste, Proven Trust
At Addiction, we don’t just make food that’s nutritious — we make it irresistible! Our NutriFlavor™ technology not only enhances the flavor and aroma of every meal but also ensures a meat-first experience that’s easy on allergies. Big on meat, easy on digestion — mealtime becomes something your pet looks forward to.
Caring for Pets with Food Allergies
If your pet has food sensitivities, we’re here to help
Managing your pet's food sensitivities can be tough, especially when natural options are limited. Our Sensitive Care range features fewer ingredients and novel proteins, offering the nutrition your pet needs without the discomfort. It’s a gentle, natural solution you can trust, so your pet gets the care they deserve.
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Limited Ingredients for Easy Digestion
Chicken-Free & Hypoallergenic Options
Supports Overall Digestive Health
Our Sensitive Care Range
Novel, single‑protein, chicken-free recipes using wild kangaroo or venison provide hypoallergenic, limited‑ingredient nutrition. These grain‑free meals nourish skin and digestion with flaxseed and coconut oil. Addiction's Sensitive Care range also includes the meat‑free Zen Vegetarian option for dogs with meat sensitivities.
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FAQs
It means each recipe uses just one protein source, like venison or kangaroo. This makes it easier for pets with food sensitivities to digest and thrive.
No, all our Sensitive Care recipes are chicken-free and beef-free to reduce common allergy triggers.
Addiction uses novel proteins like venison, kangaroo, and brushtail — meats that most pets haven’t been exposed to. These proteins are less likely to trigger allergic reactions, making them ideal for pets with sensitive or allergy-prone systems.
Yes, we source from trusted farms across New Zealand and Australia, focusing on quality, sustainability, and traceability.
Common signs include itchy skin, ear infections, paw licking, or upset stomach. If you notice these signs, consult your vet and consider a limited-ingredient, single-protein diet. Read more about food allergies here.
Gradually transition over 7–10 days by mixing small amounts of Addiction with your pet’s current food, increasing the ratio until they’re eating only Addiction.
Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.
Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your pet’s daily needs.
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