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Chicken-Free, Allergy-Friendly Nutrition
If your pet suffers from scratching, digestive issues, or discomfort, chicken may be the cause—it's a common allergen for pets. That’s why our Chicken-Free, Allergy-Friendly recipes use alternative New Zealand proteins like venison and kangaroo. Each meal offers easy-to-digest, balanced nutrition that’s free from common allergens.
Addiction’s Sensitive Care Range is the perfect choice for pets with sensitivities, providing single-protein, limited-ingredient formulas that support digestion, skin health, and overall well-being.
Why Choose Addiction?
For over 20 years, Addiction has been trusted by pet owners for hypoallergenic,
nutrient-rich nutrition that supports sensitive pets. Here's why:
Proven Hypoallergenic Expertise
Novel single proteins (like venison and kangaroo) help reduce food allergies, skin irritation, and digestive discomfort.
Clean, Thoughtful Ingredients
Only high-quality, ethical proteins and wholesome ingredients — no artificial flavors and colors
Designed for Sensitive Systems
Perfect for pets with food sensitivities or digestive issues, promoting a healthy gut and healthy skin and coat.
Built on 20+ Years of Expertise
A long history of crafting pet food that both pets and owners love and trust.
Why Go Chicken-Free?
Avoids Allergy Triggers
Formulated without chicken, wheat, soy, or corn.
Eases Digestive & Skin Discomfort
Ideal for pets prone to allergies or intolerances.
Supports Healthy Skin & Coat
With omega-3-rich oils and coconut oil to nourish from within.
Naturally Delicious
Made with real New Zealand meat for irresistible taste.
Why Chicken Can Be a Hidden Sensitivity
Understanding Food Sensitivities in Pets
Chicken is a nutritious protein, but for some pets, repeated exposure can lead to sensitivities that cause discomfort. Over time, their bodies may start reacting to the same ingredient they once enjoyed, resulting in itching, ear irritation, or digestive upset.
Signs Your Pet May Be Sensitive to Chicken
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What Makes Our Sensitive Care Range Different
When your pet experiences discomfort from food, the right nutrition can make all the difference. Developed through years of nutrition research, Addiction’s Sensitive Care range is gentle on digestion and kind to the skin — helping your pet feel their best, one bowl at a time.
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Simple, High-Quality Recipes
Each recipe is crafted with a single, premium New Zealand protein like venison or kangaroo, designed to support easy digestion and minimize food sensitivities.
No Chicken, Wheat, Soy, or Corn
Avoids common allergens that often cause itching or stomach upset.
Limited-Ingredient Simplicity
Fewer ingredients mean less chance of food reactions and better nutrient absorption.
Coconut Oil for Skin & Coat Health
Naturally nourishing to promote a shiny coat and soothe dry, irritated skin.
Unlock the Power of Novel Proteins
Allergy-Friendly, Chicken-Free Nutrition Made Simple
Pets with allergies often react to common proteins like chicken or beef. Novel proteins like kangaroo and venison are less likely to trigger allergies and provide unique health benefits. Kangaroo is lean and rich in amino acids and venison supports immunity with omega-3s.These proteins offer a safe, nutritious alternative for pets with sensitivities, promoting better digestion and overall health.
Meet Our Novel Proteins
Gentle Nutrition Starts with Better Proteins
Our chicken-free recipes use novel New Zealand proteins — venison and kangaroo — to provide allergy-friendly, nutrient-dense meals. They’re wholesome, easily digestible, and crafted to keep sensitive pets healthy and happy.
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Kangaroo
A novel, ultra-lean red meat that’s naturally low in fat and high in iron. Ethically wild-harvested for clean, hypoallergenic nutrition that’s gentle on digestion.
Venison
Wild-sourced from New Zealand’s pristine environment, venison is a lean, nutrient-dense protein that’s rich in iron and full of natural flavor pets love.
Choosing The Right Protein
Learn more about how novel proteins like kangaroo and venison compare to common proteins such as chicken and beef for a balanced, nutritious diet.
Benefits
Novel Proteins (Kangaroo, Venison)
Common Proteins (Chicken, Beef)
Why It Matters
Allergy-Friendly
✓
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Less likely to trigger allergic reactions
Reduces Inflammation Risks
✓
✕
Gentle on Sensitive stomachs
Leaner & Nutrient-Rich
✓
✕
Low in fat, packed with protein
Gentle for Sensitive Skin
✓
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Ideal for pets prone to allergies or sensitivities
Where Clean Ingredients Meet Allergy-Friendly Nutrition
Safety, Quality, and Care in Every Chicken-Free Bite
Proudly crafted in New Zealand — home to some of the world’s cleanest air, water, and pastures. Every recipe is made in our state-of-the-art facility using gentle air-drying and slow-cooking methods to preserve nutrients and flavor. Our allergy-friendly, chicken-free formulas are designed to deliver pure, easily digestible nutrition for sensitive pets.
World-Class Standards
New Zealand’s clean environment and strict food safety regulations ensure every ingredient we source is of the highest quality.
Low-Temperature Cooking
Our gentle cooking method preserves vital nutrients, vitamins, and natural flavors, giving your pet the best nutrition.
100% Traceable
We offer full traceability, so you can trust where your pet's food comes from, ensuring ethical and sustainable sourcing.
No Artificial Colors & Flavors
Free from artificial colors and flavors, providing natural, wholesome nutrition.
Nutrition You Can Trust. Nutrition Pets Love.
NutriFlavor™: Proven Taste for Sensitive Pets
Mealtime should be something every pet — even sensitive ones — can enjoy. That’s why Addiction’s NutriFlavor™ Technology enhances every single-protein, chicken-free recipe with layers of savory oils and rich broths. This creates irresistible flavor while staying gentle on sensitive stomachs. Even picky eaters can enjoy a meal that’s both delicious and allergy-friendly, crafted with real, nutrient-rich ingredients.
Made for Sensitive Pets
When your pet’s health is a concern, you need more than just a food brand — you need a partner you can trust. Addiction’s Sensitive Care Range is designed with your pet’s sensitivities in mind, using novel proteins, limited ingredients, and omega-3s to support healthy digestion and a healthy coat.
What You’ll Love:
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Allergen-Free
No chicken, soy, wheat, or corn. Only the ingredients your pet needs.
Gut & Skin Health
With natural ingredients like coconut oil and omega-3 fatty acids, our food helps support healthy skin and coat while being gentle on digestion.
No Compromise on Taste
Our patented NutriFlavor™ technology ensures each bite is both nutritious and irresistible.
Our Sensitive Care Range
Novel, single‑protein, chicken-free recipes using wild kangaroo or venison provide hypoallergenic, limited‑ingredient nutrition. These grain‑free meals nourish skin and digestion with flaxseed and coconut oil. Addiction's Sensitive Care range also includes the meat‑free Zen Vegetarian option for dogs with meat sensitivities.
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FAQs
It means each recipe uses just one protein source, like venison or kangaroo. This makes it easier for pets with food sensitivities to digest and thrive.
No, all our Sensitive Care recipes are chicken-free and beef-free to reduce common allergy triggers.
Addiction uses novel proteins like venison, kangaroo, and brushtail — meats that most pets haven’t been exposed to. These proteins are less likely to trigger allergic reactions, making them ideal for pets with sensitive or allergy-prone systems.
Yes, we source from trusted farms across New Zealand and Australia, focusing on quality, sustainability, and traceability.
Common signs include itchy skin, ear infections, paw licking, or upset stomach. If you notice these signs, consult your vet and consider a limited-ingredient, single-protein diet. Read more about food allergies here.
Gradually transition over 7–10 days by mixing small amounts of Addiction with your pet’s current food, increasing the ratio until they’re eating only Addiction.
Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.
Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your pet’s daily needs.
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